Rolex - The Geneva Watch Auction: XIV Geneva Friday, November 5, 2021 | Phillips

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  • Manufacturer: Rolex
    Year: Circa 1996
    Reference No: 67180
    Movement No: 3'486'724
    Case No: T791134
    Model Name: Oyster Perpetual "Domino's"
    Material: Stainless steel
    Calibre: Automatic, cal. 2130, 29 jewels
    Bracelet/Strap: Stainless steel Rolex Oyster bracelet stamped “566B” to the endlinks, max length 187 mm
    Clasp/Buckle: Stainless steel Rolex deployant clasp stamped “78340”
    Dimensions: 25.5mm Diameter
    Signed: Case, dial, movement and bracelet signed
    Accessories: Accompanied by Rolex guarantee service card stamped 9th February 2021, service invoice and pouch.

  • Catalogue Essay

    In most scenarios, double signed watches are a consecration of a long-lasting relationship between a watch manufacturer and its retailer. Yet, sometimes, this goes above entities’ partnerships onto a far more personal level, celebrating the hard work of single individuals.

    It was in the late 1970s that Tom Monaghan, founder of Domino’s Pizza, began gifting watches with his company’s logo on the dial to top earners. Over the years, Monaghan’s choice of predilection moved towards Rolex watches and he would give one to anyone who would turn in $20,000 in sales over a week. Boosting Domino’s sales to the top of the charts, it was not long before Domino’s became the world’s second-largest pizza chain.

    The present watch, a Rolex Oyster Perpetual cased in stainless steel is a direct example of Domino’s success story. In overall good condition, the watch was probably only worn on a handful of special occasions as a reminder of one’s accomplishment.

    The quintessence of cool, marrying Swiss traditional watchmaking craftsmanship with fast-forward thinking American pizza chain, this watch would be the perfect timepiece for a person full of aspiration. Whether it is to celebrate a graduation, a first job or an anniversary, this Rolex Domino’s will bring you more than time: ambition to do more.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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This lot is offered without Reserve


Lot offered with No Reserve

Ref. 67180
A fine and attractive stainless steel wristwatch with center seconds, bracelet and service guarantee

Circa 1996
25.5mm Diameter
Case, dial, movement and bracelet signed

CHF1,000 - 1,500 

Sold for CHF5,040

Contact Specialist

Alexandre Ghotbi
Head of Watches, Continental Europe and the Middle East Director

The Geneva Watch Auction: XIV

Geneva Auction 5 & 7 November 2021