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24

Rolex

Ref. 1804

Day-Date

A very rare and important platinum and diamond-set wristwatch with Arabic calendar, applied white gold Arabic numerals, centre seconds and bracelet

Estimate
CHF50,000 - 100,000
CHF185,000
Lot Details
Manufacturer
Rolex
Year
1960
Reference No
1804
Case No
549'237
Model Name
Day-Date
Material
Platinum and diamonds
Calibre
Automatic, 1556
Bracelet/Strap
Rolex President
Clasp/Buckle
Folding deployant clasp
Dimensions
36mm. Diameter
Signed
<em>Movement, dial, case and bracelet signed</em>
Catalogue Essay
The reference 1804 was manufactured in yellow, white and pink gold and in platinum. It is distinguished by a diamond-set bezel instead of the traditional fluted one. The present lot, manufactured in 1960, features a platinum case with a bezel adorned with 44 diamonds.The extraordinary Arabic dial showcases white gold relief, applied Arabic script numerals and full Arabic calendar, which further renders this timepiece as one of the most desirable objects in the world of collectable Rolex. Exceptional and highly unusual, the present watch is an outstanding Day Date which would crown any important Rolex collection.

Rolex

Swiss | 1905
Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.
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