Mr. Brainwash - New Now New York Wednesday, September 30, 2020 | Phillips

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  • Provenance

    Private Collection (acquired from the artist)
    Donated by the above in support of the One Drop Foundation’s safe water access initiatives

  • Catalogue Essay

    All net proceeds generated by this lot will be dedicated to the One Drop Foundation’s vital mission of ensuring sustainable access to safe water, sanitation and hygiene services to some of the world’s most vulnerable communities.

    As the COVID‐19 pandemic spreads out in developing countries, there’s never been more pressure on the global community to provide safe water. Handwashing is one of the most important behaviours to limit the propagation of all kinds of viruses, and for this, safe water needs to be accessible.

    Together, let’s turn water into action.

    One Drop

    The One Drop Foundation at a Glance
    One Drop is an international foundation created in 2007 by Cirque du Soleil and Lune Rouge founder Guy Laliberté with the mission of ensuring sustainable access to safe water, sanitation, and hygiene services worldwide. Together with its partners, One Drop currently deploys 14 projects in Asia, Africa, Latin America and the Caribbean, with the aim of improving the living conditions of more than 2.1 million people. Over the years, One Drop’s work has been recognized by several renowned institutions and received numerous accolades, including the prestigious United Nations‐Water Best Practices Award.

    A Visionary Approach
    With Cirque du Soleil as its founding partner, One Drop is imbued with boundless creativity and an artistic mindset. By using social art as a tool to foster behaviour change, One Drop developed the Social Art for Behaviour Change™ (SABC) approach, which builds a profound sense of involvement, ownership, and empowerment in the communities we work with.

    When Art Changes the World
    One Drop’s unique Social Art for Behaviour Change™ (SABC) approach integrates a systematic and evidence‐based process that takes into consideration behavioural determinants (contextual, psychosocial and technological) as well as cultural and artistic references, to create locally inspired social art programs. These programs promote behaviour change towards healthy practices around Water, Sanitation and Hygiene (WASH) and they empower the community to take ownership of projects over time, ensuring their sustainability.



Star Wars Reunion

signed "Mr. Brainwash" left edge; further signed and inscribed "life is beautiful Mr. Brainwash" on the reverse
acrylic and silkscreen on canvas
48 x 67 1/4 in. (121.9 x 170.8 cm)
Executed in 2010, this work is accompanied by a certificate of authenticity signed by the artist.

$12,000 - 18,000 

Sold for $15,000

Contact Specialist

Sam Mansour
Associate Specialist, Head of New Now Sale
New York
+1 212 940 1219

New Now

New York Auction 30 September 2020