“I was always interested in language. I thought, why not? If a painting, by the normal definition of the term, is paint on canvas, why can't it be painted words on canvas? And then I also had a parallel interest in photography… I could never figure out why photography and art had separate histories. So I decided to explore both. It could be seen as a next step for me, getting away from paintings. That might be fruitful. Later, that was called conceptual art.”
John Baldessari