"Perhaps commercial artists will free themselves from the inherent contradiction of their title and become sufficiently familiar with the elements of the printing process, on which the reproduction of their work depends, to be able to compose directly on those processes, instead of employing the ingenuity of photographers to break down their sketches and the industry of printers to put them together again. After all, this is no more than what is demanded of the "fine" artist working in the print medial for less reward" Stanley William Hayter, New Ways of Gravure, 1949, p. 275