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104

Jeff Elrod

Hey Moon

Estimate
£100,000 - 150,000
£209,000
Lot Details
UV ink on canvas
titled, signed and dated '"Hey Moon" Elrod 2013' on the overlap
254 x 228.6 cm (100 x 90 in.)
Executed in 2013.
Catalogue Essay
Hey Moon enchants the eye with its shifting planes of colour and luminous sense of depth, employing Elrod’s trademark blend of digital abstraction. A blurred web of deep purples and whites spreads across the canvas of this monumental painting, evoking swirling clouds and otherworldly landscapes.

Executed in 2013, the work forms part of a series of Echo Paintings, the result of Elrod’s innovative use of UV ink on canvas. The artist began experimenting with the computer as a creative tool in the 1990s and coined the term ‘frictionless drawing’ to describe his technique of transforming digital drawings into abstracted images. ‘I prefer the smoothness of drawing in light as opposed to pencil and paper’ (Jeff Elrod interviewed by Bill Powers, MUSE Magazine, 2014). Elrod’s practice thus raises questions about the correlation between art and technology and inverts the traditional relationship between them to hallucinatory effect.

Jeff Elrod

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