“You just had to laugh at all this magazine advertising. It was so strange. What was Madison Avenue doing? It was on another planet. Most advertising is based on getting your attention by juxtaposing things that don’t belong together. Advertising uses a crude form of surrealism to get your attention.”
—James Rosenquist
Rosenquist with his mother, Ruth, viewing the first large billboard he painted, Minneapolis, 1954. Courtesy of the Estate of James Rosenquist.
1965 Screenprint in colors, on wove paper, the full sheet. S. 35 3/8 x 26 3/4 in. (89.9 x 67.9 cm) Signed, dated and annotated 'A/P' in pencil (one of 50 artist's proofs, the edition was 200), published by Original Editions, New York, unframed.