Heuer - The Hong Kong Watch Auction: FIVE Hong Kong Monday, November 27, 2017 | Phillips

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  • Manufacturer: Heuer
    Year: Circa 1975
    Reference No: 74033
    Case No: 256'329
    Model Name: Monaco “Dark Lord”
    Material: PVD coated stainless steel
    Calibre: Manual, cal. 7740, 17 jewels
    Bracelet/Strap: Black tropic sport leather strap
    Clasp/Buckle: Stainless steel Heuer buckle
    Dimensions: 40mm diameter
    Signed: Case, dial and movement signed

  • Catalogue Essay

    Heuer’s Monaco ‘Dark Lord’ is one of the rarest chronographs available on the market today. Produced only in 1974, their numbers are limited, and rarely come to auction. The Monaco was the first square-shaped chronograph produced, however with lackluster sales, Jack Heuer sought to make a design change, which might attract a larger buying public. After seeing Juan Carlos of Spain wearing a black watch, Heuer sought to put a PVD coating on the Monaco.

    The present example is in lovely overall condition, and has all the highlights of the classic design. The case and reference number are between the lugs, however as expected very faint and difficult to see. The original dial correctly has the single baton numerals, with the exception of the double batons at the 12. The 30 minute and 12 hour registers feature 12 and 6 30 and 15 numerals which are slightly higher or lower than the other numbers on the subsidiary dials. This is a fine example of an extremely rare watch.

  • Artist Biography


    Swiss • 1860

    This iconic chronograph manufacturer has a long tradition of precision timekeeping. As early as 1882, founder Edouard Heuer held a patent for a chronograph watch; in 1887, he received a patent for an oscillating pinion, which is still in use today. These specialized timepieces have been at the heart of the firm's success, enabling the brand to be chosen as early timekeepers for the Olympics. In 1969, the company introduced their first automatic chronograph watch, the Monaco Heuer, which celebrated the Monaco Grand Prix. Other key chronograph models include the Autavia and the Carrera, all of which having become iconic models of the firm.

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Ref. 74033
A very rare and unusual square shaped PVD-coated stainless steel chronograph wristwatch with black dial and date

Circa 1975
40mm diameter
Case, dial and movement signed

HK$160,000 - 320,000 

Sold for HK$475,000

Contact Specialist
Ziyong Ho
+852 9386 2032
[email protected]

The Hong Kong Watch Auction: FIVE

Hong Kong Auction 28 November 2017