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  • Manufacturer: Heuer
    Year: Circa 1950
    Movement No: 408'761
    Case No: 68820
    Model Name: "Pre-Carrera"
    Material: Stainless steel
    Calibre: Manual, cal. Valjoux 92, 17 jewels
    Bracelet/Strap: Leather
    Clasp/Buckle: Stainless steel pin buckle
    Dimensions: 35mm Diameter
    Signed: Case, dial and movement signed, dial further signed Baylor

  • Catalogue Essay

    Throughout the late 40s and into the 60s, Heuer, in addition to selling watches under its own name, co-branded watches with established brands in order to strengthen its sales in the US. If Abercrombie & Fitch is now the collaboration we most often associate Heuer with, Baylor a smaller US retailer also partnered with the Swiss Manufacture. Based in Texas, Baylor was an arm of the US jewellery retailer Zales. Baylor's line of watches offered by Zale’s included a variety of sports and dress watches, usually co-branded Heuer and Baylor.
    Most of the watches co-branded with Baylor are triple-calendar or simple three-hand watches. The present chronograph is a very rare model. The case shape announces the arrival of the Carrera whereas the back displays an unusual faceted screw down caseback. The silver dial is very elegantly adorned by gilt Arabic numerals and dots that are matching the gold hands. Simple, sportive yet elegant, the present watch would be a nice addition to any chronograph collection.

  • Artist Biography


    Swiss • 1860

    This iconic chronograph manufacturer has a long tradition of precision timekeeping. As early as 1882, founder Edouard Heuer held a patent for a chronograph watch; in 1887, he received a patent for an oscillating pinion, which is still in use today. These specialized timepieces have been at the heart of the firm's success, enabling the brand to be chosen as early timekeepers for the Olympics. In 1969, the company introduced their first automatic chronograph watch, the Monaco Heuer, which celebrated the Monaco Grand Prix. Other key chronograph models include the Autavia and the Carrera, all of which having become iconic models of the firm.

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Lot Offered With No Reserve


Lot offered with No Reserve

A very attractive and sportive stainless steel chronograph wristwatch with screw down caseback

Circa 1950
35mm Diameter
Case, dial and movement signed, dial further signed Baylor

CHF3,000 - 6,000 

Sold for CHF5,000

Contact Specialist
Virginie Liatard-Roessli
Specialist, Head of Sale
+41 76 338 91 03
[email protected]

Double Signed: A Celebration of the Finest Partnerships of Manufacturers and Retailers

Geneva Auction 9 November 2019