93
Cildo Meireles
INSERÇÕES EM IDEOLÕGICOS: Projeto Coca-Cola (Insertions into Ideological Circuits: Coca-Cola Project)
- Estimate
- £7,000 - 9,000
£21,420
Lot Details
transfer text on Coca-Cola glass bottle, in 3 parts
each printed with the artist's initials, titled, inscribed and dated 'INSERÇÕES EM IDEOLÕGICOS 1- Projeto Coca-Cola Gravar nas garrafas informações e opiniões criticas e devolvê -las à circulação. C.M. 5-70’ on labels affixed to the bottles
each part 25 x 5.5 x 5.5 cm (9 7/8 x 2 1/8 x 2 1/8 in.)
Conceived in 1970 and executed in 2018.
Specialist
Full-Cataloguing
Provenance
Exhibited
Literature
Cildo Meireles
Brazilian | 1948At the core of Cildo Meireles' conceptual artistic practice is an interest in the functions of economic and political systems. Meireles forms part of the younger generation of Brazilian Neo-Concrete artists who were chiefly concerned with integrating spectator participation in the execution of their artworks, provoking the viewer's sensorial awareness.
In his seminal series, Insertion In Ideological Circuits 2: Banknote Project (1970), Meireles printed politically subversive messages on American and Brazilian banknotes and sent them into circulation. This vandalism forced viewers to confront the reality of their political and economic systems and question their role and participation within said systems. This one series is emblematic of his larger body of work, which continues to intrigue and confound viewers today.
Browse ArtistIn his seminal series, Insertion In Ideological Circuits 2: Banknote Project (1970), Meireles printed politically subversive messages on American and Brazilian banknotes and sent them into circulation. This vandalism forced viewers to confront the reality of their political and economic systems and question their role and participation within said systems. This one series is emblematic of his larger body of work, which continues to intrigue and confound viewers today.