Vladimir Sersa moved to Venezuela from his native Italy at the age of nine. In the 1970s, he collaborated with the documentary photography collective El Grupo whose motto ‘we do not make pretty photo’s inspired work that combined criticism and humour. Sersa’s series Letreros que se ven [Billboards on Display] was devoted to graffiti, billboards and posters he found in working class Caracas. His book Letreros que se ven was published by Editorial Ateneo de Caracas in 1979.