Phillips is pleased to announce a partnership with Mr Porter and The Rake for its upcoming watch auction in New York. On 5 December, Phillips in Association with Bacs & Russo will host its second watch auction in New York, offering 121 collectible watches of the highest caliber. A first-of-its-kind evening sale, the award-winning online destination for men’s style, Mr Porter, and the leading men’s lifestyle magazine and pioneering ecommerce platform, The Rake, will curate a selection of tailored looks to be showcased alongside exceptional vintage and modern timepieces in both the catalogue and Phillips’ New York Gallery.
Leaders in their respective domains, Phillips, Mr Porter, and The Rake recognized a natural synergy between the three brands, with a partnership providing each audience with a new perspective on their context within the market. Through an international tour, leading up to the auction on 5 December, the brands will bring together the finest clothing, accessories, and watches to their clientele in a unique setting.
The iconic watches of the sale will be sorted into 12 different style categories, including the basics of a man’s wardrobe such as business, evening, and casual wear, but also special events in a man’s life, such as what to wear at Goodwood, Wimbledon, and of course, a watch enthusiasts’ gathering. Mr Porter and The Rake will coordinate stylized looks in accordance with these familiar themes, featuring clothing and accessories that can be purchased through each of their platforms. These 12 themes will appear in both the auction catalogue and in Phillips' New York Gallery as immersive vignettes placed throughout the exhibition, taking place from 30 November to 5 December.
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