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  • Provenance

    Gifted by the artist to the present owner

  • Exhibited

    London, Tate Modern; Museu d'Art Contemporani de Barcelona; Houston, The Museum of Fine Arts; Los Angeles County Museum of Art; Art Gallery of Ontario, Cildo Meireles, 14 October 2008 - 27 June 2010, pp. 62-65 and 182 (another variant exhibited and illustrated, pp. 62-65)

  • Artist Biography

    Cildo Meireles

    Brazilian • 1948

    At the core of Cildo Meireles' conceptual artistic practice is an interest in the functions of economic and political systems. Meireles forms part of the younger generation of Brazilian Neo-Concrete artists who were chiefly concerned with integrating spectator participation in the execution of their artworks, provoking the viewer's sensorial awareness.

    In his seminal series, Insertion In Ideological Circuits 2: Banknote Project (1970), Meireles printed politically subversive messages on American and Brazilian banknotes and sent them into circulation. This vandalism forced viewers to confront the reality of their political and economic systems and question their role and participation within said systems. This one series is emblematic of his larger body of work, which continues to intrigue and confound viewers today.

    View More Works

210

INSERÇÕES EM IDEOLÕGICOS: Projeto Coca-Cola (Insertions into Ideological Circuits: Coca-Cola Project)

each printed with the artist's initials, titled, inscribed and dated 'INSERÇÕES EM IDEOLÕGICOS 1- Projeto Coca-Cola Gravar nas garrafas informações e opiniões criticas e devolvê -las à circulação. C.M. 5-70’ on labels affixed to the bottles
transfer text on Coca-Cola glass bottle, in 3 parts
each 25 x 5.5 x 5.5 cm (9 7/8 x 2 1/8 x 2 1/8 in.)
Conceived in 1970 and executed in 2018.

Estimate
£15,000 - 20,000 

Contact Specialist

Simon Tovey
Specialist, Head of New Now Sale
London
+44 20 7318 4084

New Now

London Auction 15 December 2020