Launched in 2018, the stainless steel GMT watch Reference 126710BLRO by Rolex featuring the iconic "Pepsi" (red and blue) bezel has captivated collectors worldwide. This model heralds the return of a stainless steel GMT with this distinctive bezel and showcases Rolex's innovation in ceramic development. Extensive research led to the creation of the red ceramic bezel, blending aluminium oxide with chromium oxide, magnesium oxide, and a rare earth oxide. Half of the bezel undergoes treatment with a metallic salt solution before the final manufacturing process to achieve the blue colour.

The final product received acclaim from both critics and collectors, embodying beloved traits of the GMT line. Notably, it boasts the celebrated Jubilee bracelet, a tribute to the original GMT model—the brand's sole sports watch to feature this bracelet, while others traditionally sported an Oyster bracelet.

This model has garnered exceptional popularity. Serving as a bridge between Rolex's rich heritage and its future, the demand for it has surged to unprecedented levels, making it a significant challenge to acquire one without an established relationship with a Rolex retailer in today's competitive market.