In the late 60s, Jack Heuer launched a new model to strengthen the brand’s position in the U.S. Called the Camaro, it was larger than the Carrera and fitted in a cushion-shaped case, offering a more robust style than its predecessor to fit the US market requirements. To further appeal to the targeted market, the watch was named after the famous pace car used in the Indianapolis 500 race during the years 1967 and 1969: the Chevrolet Camaro.
Over the course of its short four-year production, the Camaro was powered by different calibre variations depending on the dial configuration. The present watch displays the rarer dial configuration with two registers and the date. It is powered by an upgraded Valjoux calibre 7732. The rarity of its dial configuration, associated with the overall appealing condition of the watch, its Gay Frères bracelet and its stylish design fully enhance the attractiveness of this watch that is currently considered to be somewhat “flying under the radar”.