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“I see all the same symptoms and issues in all these countries and all these cities.”
—LaToya Ruby FrazierIn December 2010, Frazier donned a crisp Levi’s denim shirt, pair of jeans and cap, and went to the brand’s pop-up store in New York’s SoHo neighborhood. On the sidewalk outside the shop, she performed a series of movements based on the typical actions of a Braddock steel mill worker, wearing her Levi’s uniform down to shreds in the process. The solitary, grueling performance was a stylized protest against Levi’s ad campaign “Go Forth,” which traded on the perceived grit and authenticity of her ruined hometown of Braddock, Pennsylvania. Once a city known for its role in the development of the U.S. steel industry, Frazier’s work has continued to explore the town’s history of segregation, environmental toxicity, exploitation, and injustice. Unlike the documentary photographs for which she is best known, however, the cyanotype suite If Everybody’s Work is Equally Important? (I) engages more abstractly with the situation in Braddock.
“In 2010, the advertising agency Wieden+Kennedy and Levi Strauss & Co. launched a global campaign, using my hometown as its backdrop, to promote the lifestyle and ideology of hipsters colonizing communities like Braddock, which have been abandoned by local governments,” she explains. “What this campaign omitted was the fact that Braddock is a 13-block-wide industrial town polluted by toxic industries on top of land mostly occupied by elderly, working-class, single-parent-household African-Americans. Under these circumstances, how can Braddock be a ‘new frontier?’ ” Frazier asked of the situation.
The prints of If Everybody’s Work is Equally Important? (I) are based on photographs from Frazier’s Levi’s performance, all contextualizing details stripped away so she appears alone against a monochrome backdrop. Close-ups highlight the physicality of the performance and its toll on the artist’s garments, imbuing an almost forensic quality. Frazier’s choice to frame her image in the deep, denim-like blue of the cyanotype, once the medium of choice for making architectural plans, satirizes the Levi’s campaign’s Rust Belt colonialism. The choice of medium also echoes the structural inequalities that Frazier finds manifested so devastatingly in Braddock, suggesting that design and construction can serve to build places up while keeping people down.
“People brought linoleum from abandoned rolls or loosened bits from kitchen floors. We found rolls of paper here and there. A local ink company gave us cans of drying ink. We had a few old rollers. We learned to use sharp knives pointed away from our own hands and fingers and away from other people. We ranged in age from 5 to maybe 70 or more. We worked together and taught one another. Oh we were dangerous! We were PRESS!”
—Eleanor Magid, Lower East Side Printshop FounderFounded in 1968, the Lower East Side Printshop began as an open access art and community center led by Eleanor Magid in the wake of New York City’s two month-long teachers’ strike. Magid, a local parent and printmaker who had studied under Universal Limited Art Editions master printer Robert Blackburn, transcended the typical art education curriculum by showing her daughter’s classmates and neighbors the ropes of printmaking through the creation of books, stories, and illustrations on a press in her home. Once teachers reached a resolution and schools restarted, Magid kept her studio open for collaborative printmaking. The homegrown operation quickly expanded beyond Magid’s space, moving to the East Village, where the operation soon became part of the alternative spaces movement of the 1970s, offering groundbreaking 24-hour studio use nestled in the buzzing artistic and cultural hub of East 4th Street.
Lower East Side Printshop at its old location on East 4th Street, 1980s. Courtesy of Lower East Side Printshop. Expanding their space yet again, in 2005 the organization relocated from the East Village to a facility five times larger in Midtown Manhattan, and the DIY spirit that inspired the start of the Printshop continued to prosper. Over its nearly 70-year history, the Printshop has become a premier non-profit New York City printmaking studio and resource that supports contemporary artists of all career stages and artistic backgrounds. Through the Printshop’s residency programs – which have hosted the likes of Derrick Adams, Jeffrey Gibson, LaToya Ruby Frazier, Dread Scott, Kara Walker, James Siena, and Hank Willis Thomas, among others – artist’s receive support through access to facilities, time, stipends, and technical assistance.
In 2006, the Printshop was awarded Primary Organization status by the New York State Council on the Arts. This status is reserved for organizations that are, by the quality of their services and their stature, particularly vital to the cultural life of the state. Such designation is a testament to the important work of the Lower East Side Printshop, providing valuable resources that strengthen the artistic community of New York and promote the growth of the printmaking discipline.
Lower East Side Printshop logo, with their ink roller chopmark.
Property from the Lower East Side Printshop Archives
57
If Everybody's Work Is Equally Important? (I)
2017
The complete set of three cyanotypes, on Rives BFK paper, the full sheets.
all S. 22 x 28 in. (55.9 x 71.1 cm)
All signed, dated and numbered 10/22 in pencil on the reverse (there were also 4 artist's proofs), published by the Lower East Side Printshop, Inc., New York (with their blindstamp), all framed.
Estimate
$5,000 - 7,000
editions@phillips.com
212-940-1220
Works from the Lower East Side Printshop Archives
New York Auction 16 April 2024
1
Derrick Adams
How I Spent My Summer
Estimate $20,000 - 30,000
Sold for $40,640
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2No Reserve
Ghada Amer
Sleeping Beauty
Estimate $700 - 1,000 •
Sold for $1,016
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3No Reserve
Ann Aspinwall
Tessuto Urbano (Urban Fabric)
Estimate $300 - 500 •
Sold for $191
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4No Reserve
Glen Baldridge
When I Think of You, All I Can Remember is You Falling Down 3.1
Estimate $300 - 500 •
Sold for $572
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5No Reserve
Ed Baynard
[Untitled]
Estimate $300 - 500 •
Sold for $3,810
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6No Reserve
Mike Bidlo
Not Warhol (Marilyn)
Estimate $2,000 - 3,000 •
Sold for $2,159
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7No Reserve
Willie Birch
Haircut
Estimate $600 - 800 •
Sold for $191
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8
Robert Blackburn
Heavy Forms
Estimate $2,500 - 3,500
Sold for $3,810
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9No Reserve
Nina Bovasso
Black Flowers with Rainbow Colors
Estimate $300 - 500 •
Sold for $2,032
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10
Mark Bradford
Untitled
Estimate $6,000 - 9,000
Sold for $8,890
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11
Sebastiaan Bremer
Hollandse Iris Prinses Beatrix; Narcissus Poeticus Sarchedon; and Darwin Tulip Charles Needham, from Bloemen
Estimate $3,000 - 5,000
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12
Zana Briski
Sex Workers of Calcutta
Estimate $4,000 - 6,000
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13No Reserve
Beth Campbell
Space (In/Out) In An Empty Bedroom
Estimate $400 - 600 •
Sold for $762
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14No Reserve
Paul Chan
[Maps for the Future I (Flirting)], from Alternumerics
Estimate $400 - 600 •
Sold for $1,778
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15No Reserve
Saul Chernick
Book of Windows
Estimate $300 - 500 •
Sold for $64
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16No Reserve
Cammi Climaco
Hero Worship, from This Time In Heaven
Estimate $300 - 500 •
Sold for $318
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17No Reserve
Amy Cutler
Birding
Estimate $300 - 500 •
Sold for $508
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18No Reserve
Agnes Denes
The Ghost of Nautilus: The Soul of an Image
Estimate $200 - 300 •
Sold for $445
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19No Reserve
Marcel Dzama
Ya es hora (It Is Time)
Estimate $500 - 700 •
Sold for $1,270
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20No Reserve
Darrel Ellis
Untitled
Estimate $150 - 250 •
Sold for $1,207
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21No Reserve
Heide Fasnacht
Triumph of Titus
Estimate $700 - 1,000 •
Sold for $64
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22No Reserve
Joe Fig
Brushes (Bill Jensen)
Estimate $500 - 700 •
Sold for $127
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23
Jeffrey Gibson (Choctaw/Cherokee)
I WANNA GIVE YOU DEVOTION
Estimate $12,000 - 18,000
Sold for $21,590
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24No Reserve
Leon Golub and Nancy Spero
The Feminization of Poverty, from Concrete Crisis: Urban Images of the '80s
Estimate $500 - 700 •
Sold for $889
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25No Reserve
Deborah Grant
Shaman
Estimate $400 - 600 •
Sold for $381
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26No Reserve
Joanne Greenbaum
Untitled Outtakes #4
Estimate $600 - 900 •
Sold for $254
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27No Reserve
Jose Guinto
found object: shoe/From Crusoe to Katrina
Estimate $500 - 700 •
Sold for $64
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28No Reserve
Keith Haring
Untitled (Poster for Nuclear Disarmament)
Estimate $800 - 1,200 •
Sold for $2,794
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29
Arturo Herrera
Las Bodas (The Weddings)
Estimate $5,000 - 7,000
Sold for $6,096
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30
Loie Hollowell
Milk Fountain
Estimate $8,000 - 12,000
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31
Matthew Day Jackson
Metamorphosis
Estimate $2,500 - 3,500
Sold for $3,302
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32No Reserve
Luis Jimenez
A veces a trote a veces a galope (At times It Comes At a Trot, At Times At a Gallop)
Estimate $600 - 800 •
Sold for $572
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33
Jennie C Jones
Components
Estimate $3,000 - 5,000
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34No Reserve
Jane Kent
Look After
Estimate $500 - 700 •
Sold for $699
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35
Barbara Kruger
Untitled (Cuando ellos hacen negocios hacen historia [When They Do Business They Make History]), from Sub Culture
Estimate $1,000 - 2,000
Sold for $2,413
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36
Glenn Ligon
Untitled (Crowd/The Fire Next Time)
Estimate $3,000 - 5,000
Sold for $3,810
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37No Reserve
Robert Longo
Untitled (Monument to the Homeless)
Estimate $800 - 1,200 •
Sold for $1,270
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38No Reserve
Christian Marclay
No Runs, No Drips, No Errors!: one plate
Estimate $800 - 1,200 •
Sold for $762
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39
Chris Martin
Thursday Miles, from Miles Davis at the Gilmore
Estimate $1,500 - 2,500
Sold for $2,413
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40No Reserve
John Crash Matos
Brat
Estimate $400 - 600 •
Sold for $826
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41
Ryan McGinness
Untitled (Fluorescent Women Parts) 2
Estimate $1,500 - 2,500
Sold for $1,778
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42No Reserve
Jason Middlebrook
Traveling Seeds
Estimate $800 - 1,200 •
Sold for $1,016
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43No Reserve
Jenny Morgan
True Blue
Estimate $800 - 1,200 •
Sold for $1,397
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44
Carrie Moyer
For Sister Corita
Estimate $1,000 - 2,000
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45No Reserve
Peter Nagy
The Shape of the Vase
Estimate $500 - 700 •
Sold for $381
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46No Reserve
James Nares
When the Language Was Young
Estimate $700 - 1,000 •
Sold for $699
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47No Reserve
David Opdyke
Dada Data Mine
Estimate $500 - 700 •
Sold for $127
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48
Angel Otero
Bathed in Light
Estimate $1,000 - 2,000
Sold for $1,270
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49
Nicolas Party
Portrait
Estimate $4,000 - 6,000
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50No Reserve
Bruce Pearson
A Displaced Game of Cat and Mouse
Estimate $500 - 700 •
Sold for $381
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51No Reserve
Sheila Pepe
Near Quadrozzi Concrete & 9th St. Bridge
Estimate $200 - 400 •
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52No Reserve
Emilio Perez
Floating Heavy
Estimate $300 - 500 •
Sold for $699
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53
Enoc Pérez
Lever House (Purple)
Estimate $1,500 - 2,500
Sold for $4,445
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54No Reserve
Danica Phelps
January 19-24, 2007
Estimate $600 - 900 •
Sold for $318
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55No Reserve
William Powhida
Ars Magica
Estimate $900 - 1,200 •
Sold for $508
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56No Reserve
Walter Robinson
Romance
Estimate $400 - 600 •
Sold for $635
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57
LaToya Ruby Frazier
If Everybody's Work Is Equally Important? (I)
Estimate $5,000 - 7,000
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58
Dread Scott
Obliterated Power (Supreme Court)
Estimate $1,500 - 2,500
Sold for $1,778
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59No Reserve
Kate Shepherd
#410 LONG RANGE BINOCULARS, Beside a Canal, from BAZOOKA JOE, VALUE 3 COMICS, Rembrandt
Estimate $300 - 500 •
Sold for $254
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60
Jean Shin
Pressed Coat
Estimate $1,000 - 2,000
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61No Reserve
James Siena
The Woods
Estimate $400 - 600 •
Sold for $445
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62No Reserve
Amy Sillman
An Ideal Boy and a Real Tourist
Estimate $100 - 200 •
Sold for $64
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63
Kiki Smith
Untitled (Bird and Butterfly) (W. 98)
Estimate $1,000 - 2,000
Sold for $3,810
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64
Shinique Smith
Double Dahlia
Estimate $1,000 - 2,000
Sold for $1,778
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65No Reserve
Philip Taaffe
Extinct Leaf Page
Estimate $600 - 900 •
Sold for $699
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66No Reserve
Alison Elizabeth Taylor
Scratch
Estimate $800 - 1,200 •
Sold for $953
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67
Hank Willis Thomas
Rich Black Specimen: #26, #460, #21, #66
Estimate $5,000 - 7,000
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68No Reserve
Fred Tomaselli
Bloom #12, from The Floral Ghost
Estimate $600 - 900 •
Sold for $445
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69No Reserve
Betty Tompkins
Illuminations
Estimate $400 - 600 •
Sold for $381
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70No Reserve
Janaina Tschäpe
Spilling Memory 4
Estimate $800 - 1,200 •
Sold for $508
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71No Reserve
Mark Dean Veca
No Quarter
Estimate $500 - 700 •
Sold for $1,270
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72
Kara Walker
Testimony Suite
Estimate $8,000 - 12,000
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