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  • Provenance

    Phillips International Auctioneers and Appraisers, New York, The Verneuil Collection: Photographs from Paris 1928-1935, 6 April 1998, lot 22

  • Literature

    DuPont, Florence Henri - Artist Photographer of the Avant Garde, p. 32

  • Catalogue Essay

    In 1929, famed French photographer Florence Henri was commissioned to produce a series of advertising photographs for the company La Lune Pasta, a body of work that still stands as the most extensive series of product photographs by Henri to survive. These commercial photographs showcase the success of modern advertising in transitioning from a more simplified and direct illustration to a more Formalist abstraction that presents the product in unconventional ways.

164

La Lune Macaroni

1929
Gelatin silver print.
14 7/8 x 11 in. (37.8 x 27.9 cm).
Annotated 'Photo Florence Henri, Reklamephoto (Maccaroni)' in ink on the verso.

Estimate
$6,000 - 8,000 

Sold for $6,000

PHOTOGRAPHS

8 October 2010
New York