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4Ο

Rolex

Ref. 1510, caseback stamped 1503

Oyster Perpetual Date, "Zephyr"

A striking, unusual and extremely rare yellow gold wristwatch with center seconds, date, bracelet and guarantee

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The Date, Datejust and Day-Date models have historically been a creative canvas for Rolex, used to express new designs and materials to an extent not even remotely approached by other models. The present piece perfectly exemplifies this concept: a true interpreter of the spirit of the 1960s and 1970s, the entire aesthetic impact of the piece is entrusted to the textured case and bracelet, while the dial remains relatively clean and free of clutter and scales. This trend was typical of the time, until the mid 1980s.

This Ricciardi retailed example not only impresses with its overall condition - most notably, the Ricciardi numbers stamped underneath the lugs are absolutely unmolested, and the case has acquired a warm layer of oxidation over the years - but also with the presence of the original Guarantee booklet dated September 8, 1969 and even of the COSC certification.

It is intriguing to note how all Zephyr 1510 examples feature a quirky detail: while the dial is marked T Swiss T, there is no trace of luminous material. This is most probably the result of Rolex employing for this reference pre-existing clichés bearing the T Swiss T designation.

Rolex

Swiss | 1905

Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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