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  • Provenance

    Acquired directly from the artist

  • Catalogue Essay

    Perhaps the most compelling of Zevs “Liquidated Logo” series is Liquidated Chanel. Zevs attacked the symbolic function of the logo, consumerism, and mass production. He developed his critique by examining the power and promotion of signs. When Zevs liquidated the Chanel logo, he reinvented and transformed an icon of identification, of social codes, of meanings, and of emotions. The logos undergo a metamorphosis in the artist’s hands which may imply a meltdown or decay. At the same time, Zevs work can be read as ambivalent which is apparent not in implied meaning, but rather in artistic technique. Zevs remained on the pictorial surface of his interlocking Cs thus suggesting nothing more than a glossy surface. Liquidated Chanel started as a performance in Hong Kong in 2008. On stage Zevs tattooed the Chanel logo on the naked back of a woman, thus causing blood to run down her body. The action reminds us of Man Ray’s Le Violon d’ Ingres (Ingres’s Violin) as much as Piero Manzoni’s Living Sculptures.

93

Liquidated Chanel

2010
Black Liquitex on panel.
60 x 24 in. (152.4 x 61 cm)
Signed, inscribed and dated "ZEVS, N.Y.C, 2010" on the reverse.

Estimate
$7,000 - 9,000 

Sold for $15,000

Under the Influence

23 September 2011
New York