Pepe López - LATIN AMERICA New York Wednesday, September 29, 2010 | Phillips
  • Provenance

    Galerie 13 Jeannette Mariani, Paris; Private Collection, Paris

  • Exhibited

    Paris, Galerie 13 Jeannette Mariani, Guapísimas, June 2005; Caracas, Centro Cultural Chacao, October 2004

  • Catalogue Essay

    In the work Guapísimas, Venezuelan artist Pepe López beckons his audience to confront the reality of global consumerism through cultural codes of society. By painting recognizable logos on traditional Venezuelan baskets, López utilizes marketing strategies to illuminate the realities of global production, connecting a commercial image with its forgotten origin. These baskets, symbols of Venezuelan culture that are traditionally used to carry food, have been stripped of their customary function to become the very product of consumption, ultimately engaging in the global trade itself. By using traditional materials and pigments, López not only displaces the labels of major fashion houses and images of pop culture, but he also transforms these simple objects into allegorical representations of his very protestation.




Acrylic on 47 “guapas” and “manares” (traditional Venezuelan baskets).
Varying dimensions; smallest: 17 in. (43.2 cm); largest: 39 in. (99.1 cm). Overall installation dimensions variable.
Signed, titled and dated “GUAPISIMAS PEPE LOPEZ 2004” on the back of the “guapas” and on labels attached to various “guapas”.

$20,000 - 30,000 

Sold for $18,750


29 September 2010
New York