Ed Ruscha - The Collection of Halsey Minor New York Thursday, May 13, 2010 | Phillips

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  • Provenance


    Collection of the artist; Gagosian Gallery, London

  • Exhibited


    Los Angeles, Ferus Gallery, 1965; San Francisco Museum of Modern Art, March 25 – May 30, 1982; New York, Whitney Museum of American Art, July 7 – September 5, 1982; British Columbia, Vancouver Art Gallery, October 4 – November 28, 1982; The San Antonio Museum of Art, December 27, 1982 – February 20, 1983; and Los Angeles County Museum of Art, March 17 – May 15, 1983, The Works of Edward Ruscha; Santa Monica, James Corcoran Gallery, Animal Farm, January 15-February 26, 1994; New York, C&M Arts, Birds, Fish and Offspring, April 25- June 8, 2002; Paris, Centre Pompidou, Los Angeles 1955 – 1985: Birth of an Art Capital, March 8 – July 17, 2006; London, Gagosian Gallery, Pop Art Is..., September 27-Ocotober 2, 2007

  • Literature


    J. Krementz, “Happening: Photographed in Los Angeles,” Status/Diplomat, New York, 1967, p. 66 (illustrated); San Francisco Museum of Art, ed., The Works of Edward Ruscha, New York, 1982, p. 68 (illustrated); C. Rickey, “Ed Ruscha, Geographer,” Art in America, New York, 1982, p. 84 (illustrated); S. Kalil, “The Works of Edward Ruscha,” Houston Post, 1983, p. 23F; J. Fiskin, “Trompe l’Oeil for Our Time,” Art Issues, Los Angeles, 1995, p. 28 (illustrated); G. Gordon, “Wallwashers for Warhol,” Lighting Design and Application, December 2001, p. 29 (illustrated); “Goings on About Town,” The New Yorker, New York, May 13, 2002, p. 18; R. Smith, “Art Review: A Painter Who Reads, A Reader Who Paints,” The New York Times, May 24, 2002, p. B33; C&M Arts, ed., Ed Ruscha: Birds, Fish and Offspring, New York, 2002, pl. 3 (illustrated); T. McDonough, “Ed Ruscha at C & M Arts and Gagosian, “ Art in America, September 2002; P. Poncy, Edward Ruscha : Catalogue Raisonné of the Paintings : Volume One, 1958-1970, New York, 2003, p. 179 (illustrated); C. Grenier, ed., Los Angeles 1955-1985: Birth of an Art Capital, Paris, 2006, p. 149 (illustrated); Gagosian Gallery, ed., Pop Art Is..., London, 2007, pl 59 (illustrated)

  • Catalogue Essay


    A loosely painted bird, hovering in an indeterminate space, is crying over unspilled milk in a painting which contains a representation of a sculptural trompe l’oeil. If not for the title, we, two, might be fooled into thinking that the glass contains milk, but not necessarily because it looks like milk. Even Ruscha, who is a master of the most sophisticated trompe l’ouiel effects (which he has chosen not to deploy here) could not have painted the difference between plaster and milk. He has relied on us to make the same assumptions as the bird, and he has relied on our ability to read and reveal to us the content of our assumptions. Unlike the bird, we exit laughing. Ruscha has painted an updated version of the story of a painting contest which took place in Greece during the fifth-century B.C.E. The painter Zeuxis showed a still life of such realism that birds flew down to eat the grapes from the painting. Ruscha has moved that scene to America (note that he portrays a glass of milk instead of grapes) and painted it from the point of view of one of the deceived birds. Unlike the Greeks, he does not believe that the best paintings are the most realistic.
    J. Fiskin, “Trompe l’Oeil for Our Time,” Art Issues, November/December 1995
    The present lot Angry Because It’s Plaster, Not Milk, 1965 is an exemplary work from Ed Ruscha’s group of paintings from the mid-1960s that take the strict idea of literal representation into the realm of the absurd. This body of work is characterized by what the artist termed “bouncing objects, floating things,” such as the radically oversized red bird and glass hovering in front of a simple background in the present work and have a strong affinity to Surrealism, a recurring theme in the artist’s long career.
    The artist’s fascination with Dada and Surrealism began in his school days: I looked at a lot of pictures in books on Dada in the library. It wasn’t because I was interested in developing scholarly appreciation –I was more attracted by the titillation I got from the works I saw in the books. I was inspired by this sort of lunatic group of people who made art that ran against prevailing ideas. Their nonsense was synonymous with seriousness, and I’ve always been dead serious about being nonsensical.
    Ed Ruscha in R.D. Marshall, Ed Ruscha, London, 2003, p. 131
    With its clear composition containing just two things : bird and glass, Ed Ruscha’s work calls to mind Magritte’s The Treachery of Objects, 1928- 1929 both compositionally and conceptually. Both artists have such clear renderings of their objects presented in a straightforward manner on their canvases. However, there is something of a mystery behind their choice of subjects. There is humor in their play between image and text with Magritte’s insistence that it is not a pipe, but a depiction of a pipe, while Ruscha puts us in the frustrated position of the bird by declaring in the title that we are not looking at a glass of milk, but plaster.
    Statements made by the two artists decades apart are strikingly sympathetic: Magritte explained, “My painting is visible images that conceal nothing. They evoke mystery and, indeed, when one sees one of my picturesone asks oneself this simple question, ‘What does that mean?’ It does not mean anything because mystery means nothing either, it is unknowable.” Ruscha expands on the same theme: “I’ve always had a deep respect for things that are odd, for things which cannot be explained. Explanations seem to me to sort of finish things off.”
    R.D. Marshall, Ed Ruscha, London, 2003, p. 134
    Unlike Magritte, Ruscha completely leaves the words out of his canvas, a particularly pointed decision in Ruscha’s body of work. The bird and the glass are so iconic and symbolic that they almost read like his text paintings.
    In these paintings we are given images of birds, not real birds but generic birds, like Audobon’s floating on a flat ground. In other words, rather than the word “cardinal,” we are given the image cardinal, or more generally, we are being presented with birds as words. The transformation in the bird paintings is based upon a rhyme at the first level of generalization. Thus, even at this early date, Ruscha is playfully exploiting in an imaginary was the relationship between words and images and the instruments which create them. The transformation of words –birds into words –is rendered imagistically.
    A. Livet, The Works of Edward Ruscha, Hudson Hills, 1982

  • Artist Biography

    Ed Ruscha

    American • 1937

    Quintessentially American, Ed Ruscha is an L.A.-based artist whose art, like California itself, is both geographically rooted and a metaphor for an American state of mind. Ruscha is a deft creator of photography, film, painting, drawing, prints and artist books, whose works are simultaneously unexpected and familiar, both ironic and sincere.

    His most iconic works are at turns poetic and deadpan, epigrammatic text with nods to advertising copy, juxtaposed with imagery that is either cinematic and sublime or seemingly wry documentary. Whether the subject is his iconic Standard Gas Station or the Hollywood Sign, a parking lot or highway, his works are a distillation of American idealism, echoing the expansive Western landscape and optimism unique to postwar America.

    View More Works

12

Angry Because It’s Plaster, Not Milk

1965

Oil on canvas.

55 x 48 in. (139.7 x 121.9 cm).
Signed and dated “E Ruscha 1965” on the reverse; titled and dated “Angry Because It Is Plaster, Not Milk’ 1965” on the stretcher.

Estimate
$2,000,000 - 3,000,000 

Sold for $3,218,500

The Collection of Halsey Minor

13 May 2010
New York