The Intricate Art of Sertissage

The Intricate Art of Sertissage

While watchmaking is its own delicate form of art, it is perhaps the combination of natural gems and mechanical perfection that brings a unique sense of harmony when combined, resulting in masterpieces.

While watchmaking is its own delicate form of art, it is perhaps the combination of natural gems and mechanical perfection that brings a unique sense of harmony when combined, resulting in masterpieces.

Our first live auctions of the fall 2023 season are here! The PHILLIPS Geneva Watch Auction: XVIII, takes place on November 3 and 4, at La Réserve Genève, and the Hong Kong Watch Auction: XVII, takes place on November 24 and 25, at our West Kowloon headquarters. The auction includes more than 180 of the world's finest watches – and naturally, there are a number of incredible gem-set pieces. To celebrate the upcoming auction season, we're republishing one of our top stories from last year this year, which takes an in-depth look at a few of the different techniques used when working with precious stones in watchmaking.


Sertissage, or gem-setting in French, harkens back to the very first bejewelled wristwatch made for the Queen of Naples created by Abraham-Louis Breguet in 1810. Over the centuries, watchmakers and brands have continued to develop the intricate craft to exhibit the endless designs of timepieces endowed with precious gems.

Lot 131: A circa 2012 Rolex Cosmograph Daytona “Rainbow” ref. 116598RBOW in 18k yellow gold with diamonds and multi-colored sapphires setting on the case, bezel, and dial. Available in the Geneva Watch Auction: XVII. Estimate: CHF 180,000 – 360,000

While many collectors today appreciate bedazzled timepieces, the intricate craft that lies behind every gem-set piece is often overlooked. While watchmaking is its own delicate form of art, it is perhaps the combination of natural gems and mechanical perfection that brings a unique sense of harmony when combined, usually resulting in what we invoke as masterpieces.

The journey begins with the watchmaker, gemmologist and the gem-setter to design and envision the finished masterpiece. Throughout this process, every single precise measurement of the design process must be perfect. One miscalculation can often result to starting the entire painstaking process from scratch.

Lot 865: A 2023 Rolex Cosmograph Daytona ref. 116588SACO with cognac-colored sapphires set on the bezel and hour markers. Included in the Hong Kong Watch Auction: XVII. Estimate: HKD $1,200,000 – 2,200,000

The quality of each individual gemstone from cut, clarity, carat, and colour must be examined by the experienced eye of the gemmologist. Meanwhile, the gem-setter is responsible for preparing the components on the wristwatch to be set individually by hand, first by sculpting the cavities with a graver for each stone to be set upon. This process is usually repeated numerous times in order to minimize any unnecessary gaps between each setting.

While each precious gem is individually cut, established firms such as Rolex tolerates variances of no more than 2 hundredths of a millimetre, which is around a quarter of the diameter of a human hair. Once each stone is placed on its individual ‘seat’, the gem-setter, depending on the method of the setting, secures each stone by its surrounding metal. While the setting requires immense precision, it is the tremendous skill and experience of the setter that brings out the utmost brilliance and ‘fire’ of each gemstone they way in which light penetrates the stone reflected on the underside of the setting.

There are various types of gem-setting that can be seen on timepieces to enhance the beauty of the gemstones depending on its cut, carat and design.

Lot 135: A 2018 Rolex Submariner ref. 116659SABR in 18k white gold with sapphires setting on the bezel. Included in the Geneva Watch Auction: XVIII. Estimate: CHF 80,000 – 160,000

Bezel Setting

The oldest form of gem-setting, it features a very specific method of securing a gemstone in place by wrapping the edges of a gemstone with what is referred as a "collar." In some ways, it is considered as the most secured method to secure a gemstone, however it minimizes the exposure of light to the gemstone. This method can still be seen on some wristwatches with a gem-set crown, or in some cases the bezel.

Lot 72: A circa 1994 Rolex Cosmograph Daytona ref. 16588SARO in 18k yellow gold with diamond and pink sapphire setting on the dial and bezel. Included in the Geneva Watch Auction: XVIII. Estimate: CHF 80,000 – 160,000

Claw Setting

This method of setting features curved metal prongs that are used to hold the stones in place that are commonly seen in crafting jewellery pieces. Used in timepieces as well, the method is not commonly seen today as it reveals plenty of metals that watchmakers tend to avoid.

Lot 864: The emerald-set clasp that comes with the Patek Philippe Perpetual Calendar Chronograph ref. 5271/13P-001. The full watch, with the clasp, is available for sale during the Hong Kong Watch Auction: XVII. Estimate: HKD $2,200,000 – 3,800,000

Pavé Setting

Regarded as the most utilized method of setting in timepieces, the method requires the gem-setter to create the cavity directly on the metal of the case or the dial of the watch, therefore a precise calculation of how much metal to be used on a case is highly essential before the setting process. The setter creates a series of holes on the case or dial and creating small beads using the excess metal that holds the stones in place. Each stone must be identical in its size and cut and each row must be perfectly aligned. Minimizing the metal shown, the pavé setting is favoured by most watchmakers.

Lot 73: A circa 2013 Rolex Cosmograph Daytona “Rainbow” ref. 116599RBOW in 18k white gold with diamonds and multi-colored sapphires setting on the case, bezel, and dial. Available in the Geneva Watch Auction: XVII. Estimate: CHF 180,000 – 360,000

Invisible Setting

Originally invented by Cartier and Van Cleef & Arpels in the 1930s, the invisible setting is also known as the “mystery setting”. Taking a completely different approach to the methods listed above, the invisible setting on timepieces often requires the stones to be specifically cut, with a groove on the back of each stone, which is then secured on a metal rail. The result is a seamless display of the gemstones with no prongs visible. The method can be used for both brilliant-cut and baguette-cut gemstones.

With that said, gem-setting on timepieces is truly and utterly an art on its own. The level of craftsmanship, precision and quality of the gems, each play an important factor to the final appeal of the masterpiece. PHILLIPS in Association with Bacs & Russo proudly presents a curated selection of bedazzled timepieces offered at the Hong Kong Watch Auction: XV offering a wide array of selection featuring various intricate styles of the art of gem-setting.

You can learn more, place a bid, and view the entire Geneva Watch Auction: XVIII catalog here, and the Hong Kong Watch Auction: XVII, here.


About Phillips In Association With Bacs & Russo

The team of specialists at PHILLIPS Watches is dedicated to an uncompromised approach to quality, transparency, and client service. Phillips in Association with Bacs & Russo holds the world record for the most successful watch auction, with its Geneva Watch Auction: XIV having realized $74.5 million in 2021. Over the course of 2021 and 2022, the company sold 100% of the watches offered, a first in the industry, resulting in the highest annual total in history across all the auction houses at $227 million.

Discover More from PHILLIPS >


Recommended Reading

Why The Rolex GMT-Master II 'Ice' Matters

The Beauty of Natural Hardstone Dials

The Spectacular World Of Gem-Set Rolex Daytonas