14 May 2018



Phillips in Association with Bacs & Russo Sets New Sales Record,

Achieving More Than CHF 45 Million In A Single Weekend

And Retaining Market Leadership, Eclipsing The Combined Total Results Achieved By All Other Auction Houses During The Geneva Watch Sales Of Spring 2018


“Daytona Ultimatum”
CHF 22,184,500/$22,182,281/€18,570,645

In Perfect “100% Sold” Sale


The Geneva Watch Auction: SEVEN

Realises CHF 23,015,250 /$ 23,012,948/€ 19,266,065


New World Records Include:

Second Highest Result Achieved By A Rolex Wristwatch

With The Sale Of ‘The Unicorn’ For CHF 5.9 Million*


Highest Result Achieved By Any Omega Timepiece

With The Sale of Elvis Presley’s Omega for CHF 1,812,500


Highest Result Achieved By Any A. Lange & Söhne Timepiece Sold At Auction

With The Sale Of Unique Stainless Steel  ‘1815 Homage to Walter Lange’ For CHF 852,500*


* Denotes watches sold to benefit the Swiss-based charity, Children Action


The Geneva Watch Auction: SEVEN

Lots sold: 182 | Lots offered: 185                                                                                                        
Sold by lot: 98% | Sold by value: 98%


GENEVA – 14 May 2018 – Phillips in Association with Bacs & Russo achieved an unprecedented sales result this weekend, recording the highest total ever for watch auctions held over a single weekend, with the combined total of CHF 45,199,750/$45,195,230/€ 37,836,710 far eclipsing results from all other auction houses.


Clearly, the excitement witnessed during last November’s sale of Paul Newman’s Rolex “Paul Newman” Daytona – which holds the record for the highest result achieved by any wristwatch sold at auction at $17.8 million – has not dissipated. Phillips in Association with Bacs & Russo welcomed thousands of collectors at the Hotel La Reserve in Geneva to review the watches offered this season, and many more joined online in order to place their bids, or simply to follow the action in the room on sale day.


Many came to witness Daytona Ultimatum, a thematic auction consisting of 32 of the very best, most precious, and rarest Rolex Daytona watches. The Daytona Ultimatum evening sale brought in over CHF 22 million, with just 32 lots offered in Phillips’ most exclusive watch auction, bringing the average lot value to nearly CHF 700,000. The auction results were led by the mythical white gold Rolex reference 6265 known as “The Unicorn,” which achieved the second highest result for a Rolex watch sold at auction. In total, five Daytona models cleared the CHF 1 million mark, including four watches made in stainless steel.


Daytona Ultimatum was followed by Geneva Watch Auction: SEVEN, a non-thematic sale comprising 185 watches from the finest watchmaking brands that were chosen on the basis of their condition, rarity and quality. The sale realised a total of CHF 23,015,250/$23,012,948/€ 19,266,065 (pre-sale estimate: CHF 10.9 to 19.8 million), selling 98% by lot and 98% by value.


Together, Daytona Ultimatum and Geneva Watch Auction: SEVEN realised a combined total of CHF 45,199,750/$45,195,230/€ 37,836,710 the highest total result ever achieved for a series of watch auctions. In total, nine watches cleared the elusive CHF 1 million mark.


One of the most notable watches included in this weekend’s auction was Elvis Presley’s white gold Omega (lot 160), a wristwatch formerly gifted to the King of Rock’n’Roll by RCA Records in 1961 to commemorate the sale of 75 million records. The watch, sold during the first session of Geneva Watch Auction: SEVEN, achieved a remarkable final result of CHF 1,812,500/US$1,812,318/ €1,517,243 establishing a new world record for any Omega watch sold at auction.


Several collectors attempted to acquire the watch, with 10 bidders vying for the prize at one point, but it was the Omega Museum who will ultimately bring the watch back to their headquarters in Bienne, Switzerland, as the latest addition to a growing collection.


Elvis Presley’s Omega capped a wonderful evening for Omega, which also established a new world record for a Speedmaster following the sale of an early and well-preserved Speedmaster ref. CK 2915-1 (Lot 124) for CHF 408,500/$ 408,459/€ 341,955.


Announced as the top lot of the Geneva Watch Auction, the possibly unique Patek Philippe yellow gold reference 2499/100 (lot 226) held its rank, fetching CHF 1,572,500/$1,572,342/€1,316,339 and set a new world record for a fourth series Patek Philippe Reference 2499. Other historically important vintage Patek Philippe references attracted determined collectors from all over the world, producing some of the most spirited bidding of the weekend.


Some of the strongest results include the sale of an extremely rare World Time reference 1415 (lot 268) for CHF 972’500/$972,402/€814,079, and the sale of one of only two known platinum examples of the reference 3448 perpetual calendar (lot 224) for CHF 1,092,500/$ 1,092,390/€ 914,531. The results confirm the ever-existing enthusiasm collectors have for vintage wristwatches made by the storied Swiss manufacturer.



Rolex watches also performed strongly. Two historically important Rolex reference 6062 triple calendar moon phase watches, one made in 18 karat yellow gold (Lot 128) and the other in stainless steel (Lot 180), respectively sold for CHF 636,500/$ 636,436/€ 532,814 and CHF 1,452,500/$1,452,354/€1,215,887.


Finally, this weekend will be remembered for the results achieved by watches that sold for charities benefitting children, starting with the aforementioned sale of ‘The Unicorn’ Rolex Ref. 6265, which achieved CHF 5.9 Million.


For the Geneva Watch Auction: SEVEN, A. Lange & Söhne created a unique wristwatch, the 1815 'Homage To Walter Lange' in stainless steel with black enamel dial. The timepiece fetched CHF 852,500/$852,414/€713,627, breaking the world record for an A. Lange & Söhne wristwatch sold at auction. Proceeds of its sale were donated to the Swiss-based charity, Children Action: https://www.childrenaction.org


Meanwhile, Iron Man[i]’s Urwerk Reference UR-110RG featured in Spiderman: Homecoming[1] on the wrist of Robert Downey Jr. sold to a phone bidder for CHF 150,000/$149,985/€125,565. Proceeds of its sale went to the charity Manusodany, a non-profit organization that helps fund development projects for disadvantaged individuals of Haiti.


A wide selection of historically important vintage Breguet timepieces included in the sale also attracted strong interest from collectors across four continents, including the Breguet Museum itself.


Aurel Bacs, Senior Consultant, expressed his satisfaction after the sales:


“Wow – this is the first word coming to my mind. I can’t remember having seen so much enthusiasm from the market for a series of watch auctions, ever in my career. Records were broken as collectors once again recognised that quality, originality and rarity, paired with excellent provenance, are the key ingredients in today’s watch collecting landscape. The atmosphere in the room was electric and the audience was rocking from the beginning to the end – not only when Elvis Presley’s Omega was auctioned!


To me, as a lover of all beautiful watches, across styles, periods and manufacturers, it was so satisfying to see the million Swiss Franc mark cleared by multiple brands, notably Rolex, Patek Philippe, and Omega. Further record results were achieved for watches signed by the historic maisons, A. Lange & Söhne and Breguet.


Never did I think that in one weekend we would see nine wristwatches in an auction series clear the CHF 1 million mark – a definite sign that the market for collectors’ watches is truly international with incredible depth and a fully integrated and mature part of the global art market.”


Please see below a selection of this weekend’s results.






Price Achieved



OMEGA, Ref. H6582/D96043

ELVIS PRESLEY’S Omega wristwatch. An attractive, rare, and historically important white gold wristwatch with diamond-set bezel and subsidiary seconds, retailed by Tiffany & Co.


CHF 500,000 to 1,000,000

CHF 1,812,500

$ 1,812,318

€ 1,517,243


PATEK PHILIPPE, Ref. 2499/100
An extremely attractive and most probably unique yellow gold perpetual calendar chronograph wristwatch with moonphases, champagne dial and original certificate, hangtag and correspondence

WORLD RECORD FOR A  YELLOW GOLD 2499 fourth series

CHF 800,000 to 1,600,000

CHF 1,572,500


€ 1,316,339


ROLEX, Ref. 6062
An extremely rare, highly attractive and important stainless steel triple calendar wristwatch with two-tone dial, moonphases and bracelet

CHF 700,000 to 1,400,000

CHF 1,452,500

$ 1,452,354

€ 1,215,887



An exceptional, unique and well preserved platinum perpetual calendar wristwatch with moonphases

CHF 500,000 to 1,000,000

CHF 1,092,500

$ 1,092,390

€ 914,531


An exceptionally fine, important and attractive yellow gold world time wristwatch with "Eurasia" polychrome cloisonné enamel dial

CHF 700,000 to 1,400,000

CHF 972,500

$ 972,402

€ 814,079


A.LANGE & SOHNE, Ref. 297.078
A unique and highly attractive stainless steel wristwatch with independently stoppable jumping center seconds and black enamel dial.



CHF 852,500

$ 852,414

€ 713,627


The only known, large and very attractive pink gold chronograph wristwatch with silver two-tone dial and Breguet numerals retailed by Hausmann & Co.

CHF 400,000 to 800,000

CHF 708,500

$ 708,429

€ 593,085


ROLEX, Ref. 6062
An extremely fine, rare and important yellow gold triple calendar wristwatch with star-set numerals, moonphases and bracelet

CHF 400,000 to 800,000

CHF 636,500

$ 636,436

€ 532,814


ROLEX, Ref. 6263
A fine, extremely rare and very attractive stainless steel chronograph wristwatch with Mark 1 "Paul Newman" dial and bracelet

CHF 250,000 to 450,000

CHF 492,500

$ 492,450

€ 412,271


OMEGA, Ref. 2915-1

A fine, early, very rare and highly important stainless steel chronograph with bracelet


CHF 250,000 to 500,000

CHF 408,500

$ 408,459

€ 341,955


Phillips in Association with Bacs & Russo will present Hong Kong Watch Auction: SIX in Hong Kong on 29 May 2018.




[1] ™ 2017 MARVEL

[1] © 2017 Columbia Pictures Industries, Inc. and LSC Film Corporation. All Rights Reserved. MARVEL and all related character names: © & ™ 2017 MARVEL.

3© 2017 Columbia Pictures Industries, Inc. and LSC Film Corporation. All Rights Reserved. MARVEL and all related character names: © & ™ 2017 MARVEL.


Click below for a selection of high-res images:

high res images



Permission for the use of any image is granted for timely reporting and auction review purposes only.

Image courtesy of Phillips / Phillips.com





The team of specialists at Phillips Watches is dedicated to an uncompromised approach to quality, transparency, and client service, achieving a sale total of $112 million in 2017 – its second consecutive year as the worldwide market leader in watch auctions.

 A selection of our recent record-breaking prices:

1.         Paul Newman’s Rolex “Paul Newman” Daytona reference 6239 (CHF 17,709,894/US$17,752,500) – New York Auction: Winning Icons – 26 October 2017 – ­­­Highest result ever achieved for any wristwatch at auction.

2.        Patek Philippe reference 1518 in stainless steel (CHF 11,020,000 /US$11,112,020) – Geneva Watch Auction: FOUR – 12 November 2016 – Highest result ever achieved for a Patek Philippe wristwatch at auction.

3.        Patek Philippe reference 2523 (HK$22,300,000 /US$2,856,630) – Hong Kong Watch Auction: FIVE – 28 November 2017 – Highest result ever achieved for any wristwatch sold at auction in Asia.







Phillips is a leading global platform for buying and selling 20th and 21st century art and design. With dedicated expertise in the areas of 20th Century and Contemporary Art, Design, Photographs, Editions, Watches, and Jewelry, Phillips offers professional services and advice on all aspects of collecting. Auctions and exhibitions are held at salerooms in New York, London, Geneva, and Hong Kong, while clients are further served through representative offices based throughout Europe, the United States and Asia. Phillips also offers an online auction platform accessible anywhere in the world.  In addition to providing selling and buying opportunities through auction, Phillips brokers private sales and offers assistance with appraisals, valuations, and other financial services.

Visit www.phillips.com for further information.


*Estimates do not include buyer’s premium; prices achieved include the hammer price plus buyer’s premium.



GENEVA – Asta Ponzo, PR Consultant                                                          aponzo@phillips.com                                   +41 79 961 85 66

LONDON - Katie Carder, Press Manager, EMEA                                       kcarder@phillips.com                                  +44 20 7901 7938

NEW YORK - Jaime Israni, Senior Public Relations Specialist              jisrani@phillips.com                                     +1 212 940 1398