Over CHF 22 Million in Daytona Ultimatum Thematic Sale
“The Unicorn” - the only White Gold Vintage Rolex Daytona Known Achieves CHF 5.9 Million,
The Second Highest Price Ever for a Rolex Sold at Auction and the Highest Ever Charitable Donation Resulting from the Sale of a Vintage Watch
Phillips’ Most Exclusive Watch Sale Realises CHF 22,184,500/$22,182,281/€18,570,645
In Perfect “100% Sold” Sale with Five Watches Selling above CHF 1 Million
GENEVA – 12 May 2018 – The “Daytona Ultimatum” thematic auction held by Phillips in Association with Bacs & Russo on 12 May 2018 realised a total of CHF 22,184,500/$22,182,281/€18,570,645 in a perfect “100% sold” sale.
Daytona Ultimatum featured the most exclusive selection of Rolex Daytona examples to appear on the market, curated by the renowned scholar, Pucci Papaleo, known in the Rolex collecting community as “Mr. Daytona”. The top lot of the sale, “The Unicorn” reference 6265 – the only vintage white gold Rolex Cosmograph Daytona, achieved CHF 5.93 Million, with proceeds benefitting Children Action (https://www.childrenaction.org), resulting in one of the largest charitable contributions ever in the field of watches. Cased in 18 karat white gold, Rolex in 1970 created what scholars believe to be a one-off, unique masterpiece upon special order from an important German retailer. A breathtaking chronograph, it is most likely to be the rarest and most luxurious Cosmograph Daytona manufactured by Rolex during this era.
Children Action’s Bernard Sabrier said, “I am absolutely delighted by this wonderful contribution to our cause that will directly enhance the lives of thousands of children around the world. I’m especially grateful for the generosity and kindness of John Goldberger, the private collector who clearly saw the value of ‘The Unicorn’ and our cause, and to Phillips for their efforts in making this donation possible, one of the single largest private contributions in our foundation’s history.”
Aurel Bacs, Senior Consultant of Bacs & Russo, said, “The record-breaking sale results of Daytona Ultimatum reflected the collector community’s desire for highest quality property and the importance of the Rolex Daytona in the field of collector’s wristwatches. It’s been a tremendous honour offering ‘The Unicorn’ on behalf of John Goldberger, which achieved one of the largest charitable contributions ever in our industry. After the Joanne Woodward / Paul Newman Daytona we sold last season, it achieved the second highest price ever for a Rolex wristwatch. We are thrilled with this historic result and philanthropic gesture, and delighted by the lasting benefits the sale of this watch will provide to so many children.”
Realising the top achievement in the watch auction world, Phillips recorded once again a ‘perfect sale’, with 350 unique clients registered from 43 different countries successfully winning 100% of the 32 lots offered. Furthermore, five watches surpassed the CHF 1 million mark and many records were broken within the field of Rolex Daytonas.
Lot |
Description |
Estimate |
Price Achieved |
8 |
ROLEX, Ref. 6265 – THE UNICORN SECOND HIGHEST PRICE FOR A ROLEX WRISTWATCH AT AUCTION |
In excess of CHF 3,000,000 |
CHF 5,937,500 $ 5,936,906 € 4,970,281 |
32 |
ROLEX, Ref. 6240 – THE NEANDERTHAL |
In excess of CHF 2.500,000 |
CHF 3,012,500 $ 3,012,198 € 2,521,763 |
21 |
ROLEX, Ref. 6263 – THE ARABIAN KNIGHT |
In excess of CHF 1,500,000 |
CHF 1,932,500 $ 1,932,306 € 1,617,695 |
14 |
ROLEX, Ref. 6263 – THE OYSTER SOTTO |
CHF 1,000,000 to 2,000,000 |
CHF 1,662,500 $ 1,662,333 € 1,391,678 |
27 |
ROLEX, Ref. 6263 – THE RED SULTAN |
CHF 600,000 to 1,200,000 |
CHF 1,212,500 $ 1,212,378 € 1,014,983 |
7 |
ROLEX, Ref. 6239 – THE GOLDEN PAGODA |
CHF 300,00 to 600,000 |
CHF 948,500 $ 948,405 € 793,989 |
24 |
ROLEX, Ref. 6241 – JOHN PLAYER SPECIAL contrasting gold registers |
CHF 500,000 to 1,000,000 |
CHF 912,500 $ 912,408 € 763,853 |
17 |
ROLEX, Ref. 6263 – RICCIARDI PANDA |
CHF 400,000 to 800,000 |
CHF 756,500 $ 756,424 € 633,266 |
19 |
ROLEX, Ref. 6269 – LE HIBOU GRAND-DUC |
CHF 400,000 to 800,000 |
CHF 606,500 $ 606,439 € 507,701 |
12 |
ROLEX, Ref. 6241 – THE BUMBLEBEE |
CHF 250,000 to 500,000 |
CHF 516,500 $ 516,448 € 432,362 |
ABOUT PHILLIPS IN ASSOCIATION WITH BACS & RUSSO
The team of specialists at Phillips Watches is dedicated to an uncompromised approach to quality, transparency, and client service, achieving a sale total of $112 million in 2017 – its second consecutive year as the worldwide market leader in watch auctions.
A selection of our recent record-breaking prices:
1. Paul Newman’s Rolex “Paul Newman” Daytona reference 6239 (CHF 17,709,894/US$17,752,500) – New York Auction: Winning Icons – 26 October 2017 – Highest result ever achieved for any wristwatch at auction.
2. Patek Philippe reference 1518 in stainless steel (CHF 11,020,000 /US$11,112,020) – Geneva Watch Auction: FOUR – 12 November 2016 – Highest result ever achieved for a Patek Philippe wristwatch at auction.
3. Patek Philippe reference 2499 (HKD19,720,000 /US$2,538,000) – Hong Kong Watch Auction: TWO – 31 May 2016 – Highest result ever achieved for any wristwatch sold at auction in Asia
ABOUT PHILLIPS
Phillips is a leading global platform for buying and selling 20th and 21st century art and design. With dedicated expertise in the areas of 20th Century and Contemporary Art, Design, Photographs, Editions, Watches, and Jewelry, Phillips offers professional services and advice on all aspects of collecting. Auctions and exhibitions are held at salerooms in New York, London, Geneva, and Hong Kong, while clients are further served through representative offices based throughout Europe, the United States and Asia. Phillips also offers an online auction platform accessible anywhere in the world. In addition to providing selling and buying opportunities through auction, Phillips brokers private sales and offers assistance with appraisals, valuations, and other financial services.
Visit www.phillips.com for further information.
*Estimates do not include buyer’s premium; prices achieved include the hammer price plus buyer’s premium.
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