Yulia Lebedeva - Photographs New York Wednesday, April 4, 2012 | Phillips

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  • Provenance

    Acquired directly from the artist

  • Catalogue Essay

    In the series Pepsi or Cola, Yulia Lebedeva addresses the multicultural milieu in London, where the sight of women donning hijabs is as common as those in revealing clothes. By juxtaposing the two extremes in the series, of which lot 211 is an example, Lebedeva invites the viewers to celebrate the freedom in choosing: be it between conservative and radical, modest and flamboyant, high heels or flat shoes, or simply between Pepsi or Cola. Lebedeva draws inspiration from Pop Culture once more in Girl at a Gas Station (lot 212), which references Ed Ruscha’s Twenty Six Gasoline Stations. While Ruscha chose to depict the gas stations as lifeless locales, representing “surface rather than soul”, Lebedeva aims to infuse them with vigor and vitality. By featuring a young, playful woman at a gas station, Lebedeva interweaves the auto, oil and beauty industries into a joint, vibrant emblem of contemporary culture.

    Girl at a Gas Station(lot 212)is in the collections of The Russian Museum of Photography, Nizhny Novgorod and The Multimedia Art Museum, Moscow.


Pepsi or Cola

Color coupler print.
31 1/2 x 47 1/4 in. (80 x 120 cm)
Signed, titled, dated and numbered 3/3 in ink on the reverse of the flush-mount.

$5,000 - 7,000 

Sold for $7,500

Contact Specialist
Vanessa Kramer Hallett
Worldwide Head of Photographs
+ 1 212 940 1245


4 April 2012
New York