Catalogue Essay
Record producer, DJ, rapper, art collector, and entrepreneur Kasseem Dean, also known as Swizz Beatz, began collaborating with Reebok in 2010. In 2011 he was named their creative director and announced his new role with a re-imagined heritage model, the Kamikaze. The first Kamikaze came out in 1994 as the signature shoe of NBA star Shawn Kemp. For the Kamikaze III, Swizz Beatz retained the graphic punch of the earlier models but reinterpreted the design in range of colorways. He also emphasized the materials from the Hexalite midsole to the patent-leather toe cap. The large suede-covered tongue sporting a bold R is a nod to basketball shoes from the late 1980s and early 1990s.

Collection of Reebok Archive, Reebok International, LLC.

18

Swizz Beatz

Swizz Beatz x Reebok Kamikaze

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Tongue + Chic

Shanghai Exhibition 9 November - 13 December 2019

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Shantell Martin
Shantell Martin x Puma Clyde Mid, 2017
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Shantell Martin
Shantell Martin's worn and drawn upon Converse All Stars
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Tom Sachs
Tom Sachs x Nike Mars Yard, 2012
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Jimm Lasser
Jimm Lasser, Obama Force One, 2008
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Mache
Mache Custom Quailman Nike Air Force 1, 2015
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Dave White
Dave White x Nike Air Max 95 Fox, 2016
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Dave White
Dave White x Nike Air Max 95 Rabbit, 2016
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Kenzo Minami
Kenzo Minami x Reebok InstaPump Fury, 2005
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Trevor “Trouble” Andrew
Trevor “Trouble” Andrew x Reebok Workout Plus “Untitled”, 2017
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Daniel Arsham
Daniel Arsham x adidas Originals New York, Past, 2017
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12
Cey Adams
Cey Adams x adidas Adicolor Hi BL2, 2006
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Damien Hirst
Damien Hirst x Converse (PRODUCT)RED, 2010
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Kerby Jean-Raymond
Kerby Jean-Raymond for Pyer Moss x Reebok DMX Fusion, 2018
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15
Kate Knudsen
Kate Knudsen x Reebok Freestyle, 1987
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Jenny Holzer
Jenny Holzer x KedsWhitney Champion, 2010
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Takashi Murakami
Takashi Murakami x Vault by Vans Slip-On LX (Skull) Blue, 2015
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18
Swizz Beatz
Swizz Beatz x Reebok Kamikaze
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19
Futura
Futura x Converse Chuck Taylor All Star II, 2016
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José Parlá
José Parlá x Converse (PRODUCT)RED, 2011 worn by Bobbito García
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21
Dr. Woo
Dr. Woo x Converse Chuck Taylor ‘70, Spider and the Fly 2018
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Tongue + Chic

Shanghai Exhibition 9 November - 13 December 2019

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Catalogue Essay

18

Swizz Beatz

Swizz Beatz x Reebok Kamikaze

Tongue + Chic

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