Rolex - Perpetual London | Phillips

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  • Manufacturer: Rolex
    Year: 2022
    Reference No: 228396TBR
    Case No: 252M****
    Model Name: Day-Date 40
    Material: Platinum and diamonds
    Calibre: Automatic, cal. 3255, 31 jewels
    Bracelet/Strap: Platinum Rolex President bracelet
    Clasp/Buckle: Platinum Rolex concealed folding clasp
    Dimensions: 40mm diameter
    Accessories: Accompanied by Rolex guarantee card, instruction manual, product literature, green card holder, hang tags, fitted presentation box and outer packaging.

  • Artist Biography


    Swiss • 1905

    Founded in 1905 England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, it soon became known as the Rolex Watch Company in 1915, moving its headquarters to Geneva in 1919. Like no other company, the success of the wristwatch can be attributed to many of Rolex's innovations that made them one of the most respected and well-known of all luxury brands. These innovations include their famous "Oyster" case — the world's first water resistant and dustproof watch case, invented in 1926 — and their "Perpetual" — the first reliable self-winding movement for wristwatches launched in 1933. They would form the foundation for Rolex's Datejust and Day-Date, respectively introduced in 1945 and 1956, but also importantly for their sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

    One of its most famous models is the Cosmograph Daytona. Launched in 1963, these chronographs are without any doubt amongst the most iconic and coveted of all collectible wristwatches. Other key collectible models include their most complicated vintage watches, including references 8171 and 6062 with triple calendar and moon phase, "Jean Claude Killy" triple date chronograph models and the Submariner, including early "big-crown" models and military-issued variants.

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Ref. 228396TBR
Presented in a stunning condition, the present Day-Date 40 ref. 28396TBR not only fulfils every need for unparalleled accuracy and opulence, but crucially, rarity. Cased in the cool tones of platinum, the sublime sunburst ice-blue dials are reserved for its most exclusive models, making this timepiece hard to ignore. A breath of freshness surrounded by the brilliance of a baguette-diamond set bezel, the hour markers are paired with Roman numerals and finishes with a blued seconds hand that glides across the glacial like dial with charm. Complete with its full accessories, this hefty Day-Date 40 is simply a marvel.

40mm diameter

Price £99,950 Ω