Jeff Koons - Contemporary Art Part I New York Thursday, May 17, 2007 | Phillips
  • Provenance

    Daniel Weinberg Gallery, Los Angeles; Donald Young Gallery, Chicago; Private Collection

  • Exhibited

    New York, International with Monument Gallery, Luxury and Degradation, 1986 (another example exhibited); Kunsthalle Bielefeld, Jeff Koons. Pictures 1980-2002, September 22 – November 10, 2002 (another example exhibited)

  • Literature

    J. Koons and R. Rosenblum, The Jeff Koons Handbook, London, 1992, p. 156; A. Muthesius, Jeff Koons, Cologne, 1992, no. 23, p. 85 (illustrated); T. Kellein, ed., Jeff Koons. Pictures 1980-2002, New York, 2002, p. 51 (illustrated)

  • Catalogue Essay

    “In the liquor advertisements, the purpose was not so much to direct the viewer as to define social class structure. For example, the Frangelico ads define a $45,000 and up income, and are more concerned with being lost in one’s own thought patterns. The public is being deceived in these advertisements on different levels of thought, because they are educated in abstraction and luxury on different levels of income,” (J. Koons, taken from The Jeff Koons Handbook, London, 1992, p. 72).


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Oil inks on canvas.
69 x 48 in. (175.3 x 121.9 cm).
This work is from an edition of two plus one artist’s proof.

$400,000 - 600,000 

Sold for $824,000

Contemporary Art Part I

17 May 2007
7pm New York