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  • Manufacturer: Excelsior Park
    Year: Circa 1980
    Case No: 7740
    Model Name: Monte Carlo
    Material: Stainless steel
    Calibre: Manual, cal. 7740, 17 jewels
    Bracelet/Strap: Leather
    Clasp/Buckle: Stainless steel
    Dimensions: 43mm diameter
    Signed: Dial signed by maker, case back engraved “21/50 mono Excelsior Park Anniversary of 150th Issue”

  • Catalogue Essay

    The Excelsior Park brand may not be a familiar name in horology, however their history dates back to 1866 when Jules-Frederic Jenneret established his firm in St. Imier Switzerland. His company was passed down first to his son Albert, and then his sons Henri and Constant. The brothers split the company and under Henri Jeanneret-Brehm
    the Excelsior name was trademarked in 1911. Henri added “Park” to make the brand more accessible to English speakers. Known for quality timing movements, Excelsior Park produced stopwatches and chronographs as well as sold movements to brands like Gallet, Girard-Perregaux and Zenith. Post World War II, they were a successful brand, however suffered financially during the quartz crisis and went bankrupt in 1983, and sold to a German firm called Flume, who were unable to revive the brand.

    The present Monte Carlo is rooted in the watch manufacturing of the 1960s and 1970s, and notably identifies with Zenith’s A. Cairelli oversized chronograph made for the Italian Army during this period. The large 43mm diameter case sports a black dial with luminous Arabic numerals and hands, the legendary “Excelsior Park” script and uni-directional calibrated bezel. The case back is engraved “21/50 mono Anniversary of 150th Issue”, referring to the Japanese fashion magazine Mono. A lifestyle journal on men’s fashion, eyewear, electronics and watches, this wristwatch celebrates Mono’s 150th issue in 1980. An interesting note is the caliber 7740 found inside, which was produced not by Excelsior Park, but rather than Breitling, which at the end of the 1970s faced bankruptcy and sold off movement and other components. It appears these movements were used in the Monte Carlo timepieces, and explains bridge, which has an engraved blank space, presumably where the Breitling name was featured.

    In excellent condition, this Monte Carlo is a wonderful time capsule of 20th century horology, with its quality timing movement, and 1960s design.

924

An attractive and oversized limited edition stainless steel chronograph wristwatch with date, made for Mono Magazine Japan, numbered 21 of a limited edition of 50 pieces

Excelsior Park,「Monte Carlo」型號,限量版精鋼計時腕錶,備日期顯示,限量發行50枚,編號21號,約1980年製

Circa 1980
43mm diameter
Dial signed by maker, case back engraved “21/50 mono Excelsior Park Anniversary of 150th Issue”

Estimate
HK$32,000 - 50,000 
€3,500-5,500
$4,100-6,400

Sold for HK$47,500

Contact Specialist

Thomas Perazzi

Head of Watches, Asia
+852 2318 2031

[email protected]

 

The Hong Kong Watch Auction: X

Hong Kong Auction 10 July 2020