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  • Provenance

    Galerie Perrotin, Paris
    Private Collection, London
    Acquired from the above by the present owner

  • Catalogue Essay

    Appropriating the form of a Prada Store, Prada Marfa is a permanently
    installed sculpture by the Berlin- and London-based artists Elmgreen
    & Dragset. With their characteristic subversive satirical wit, the artists
    readjust our understanding of the familiar in their installations and
    sculptures. The work occupies a space just off U.S. Route 90 about 60km
    northwest of the city of Marfa, Texas. The installation echoes a Prada
    store not simply in form but also in content. Real shoes and handbags,
    donated by Miuccia Prada from the autumn/winter collection of 2005,
    sit in its window display; the company even allowed the artists to use its
    trademark. The only departure from reality is that the door of the shop
    does not open. Upon its completion, the sculpture became the first
    individual Prada store in Texas.
    Prada Marfa is an ambitious extension of an earlier work in which
    Elmgreen & Dragset installed signs in the windows of a Chelsea gallery
    in New York that read “Prada, Coming Soon”. This work was realised at
    the time when the influx of designer shops forced the SoHo art scene to
    relocate to Chelsea.

137

Untitled (Prada Marfa)

2007
photographic print on Dibond
160 x 204 cm (62 7/8 x 80 3/8 in)
This work is number four from an edition of five plus two artist’s proofs.

Estimate
£30,000 - 50,000 ♠ †

Sold for £37,250

Contemporary Art Day Sale

11 October 2012
London