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Originally from Kalarites, Greece, Sotirios Voulgaris emigrated to Rome because of Greece's rising poverty and difficulty separating from the Ottoman Empire. He set foot on Italian soil in 1880 with little money in his pocket and spent the next four years preparing what would go on to become Italy's oldest jewelry company.
In 1884, Bulgari opened its doors to the Italian people with its offering of jewelry and accessories. Bulgari's style takes from traditions in Greek and Roman craftsmanship to elegantly balance volume and subtlety. Later, in the late 1960s, Bulgari bridged classicism and modernity by introducing its seductive, now-iconic Serpenti collection of snake-shaped coil bracelets and watches. It is through its meticulous combination of influences that Bulgari has garnered an international and loyal high-profile clientele, which included Elizabeth Taylor and Audrey Hepburn. These Hollywood stars have immortalized the house's unique gem-adorned bracelets, necklaces and earrings in rounded forms.