Provenance

Gladstone Gallery, New York
Literature

R. Brooks, J. Rian, and L. Sante, Richard Prince, London, 2003 (another example of photograph on left illustrated on the cover)
Catalogue Essay

In the present lot, Untitled (Publicity), 2003, Richard Prince juxtaposes one of his iconic cowboy photographs with two publicity photographs of topless cowgirls. The cowboy photograph on the left is an example of Richard Prince’s “rephotography,” his technique of photographing an advertisement, in this case a Marlborough ad, giving the mass-produced image a new life reframing it as high art. Similarly his found publicity photographs, here a pin-up photographed by Bunny Yeager and pop musician Sheryl Crow, take on new scrutiny when framed alongside his own re-photograph, with the repetition of the cowgirl emphasized, and the images that pop culture presents as truth repositioned to reveal their superficiality.
Prince collects these glossy photographs—some of which are inscribed with authentic signatures, while others are clearly marked in his own hand. As today’s stars are no longer just movie actors, but fashion models, socialites, musicians, and athletes, the range of subjects is increasingly wide, the circle of identification ever expanding. As with Gangs, Prince creates discrete sets of select images, called Publicities, frequently basing their combinations on incidental formal relationships…And whether intended to or not, the endless array of cheesecake poses by barely clad women in numerous Publicities begs the question whether this photographic trope, which reduces its subject to nothing more than a physical object, will ever be rejected, replaced, or rethought.
N. Spector, “Nowhere Man,” Richard Prince, New York, 2007, p. 47
Artist Biography
Richard Prince
American • 1947
For more than three decades, Prince's universally celebrated practice has pursued the subversive strategy of appropriating commonplace imagery and themes – such as photographs of quintessential Western cowboys and "biker chicks," the front covers of nurse romance novellas, and jokes and cartoons – to deconstruct singular notions of authorship, authenticity and identity.
Starting his career as a member of the Pictures Generation in the 1970s alongside such contemporaries as Cindy Sherman, Robert Longo and Sherrie Levine, Prince is widely acknowledged as having expanded the accepted parameters of art-making with his so-called "re-photography" technique – a revolutionary appropriation strategy of photographing pre-existing images from magazine ads and presenting them as his own. Prince's practice of appropriating familiar subject matter exposes the inner mechanics of desire and power pervading the media and our cultural consciousness at large, particularly as they relate to identity and gender constructs.
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13

Richard Prince

Untitled (Publicity)

2003

Ink on color and black and white photographs in three parts and printed paper in the artist’s frame.
41 x 61 in. (104.1 x 154.9 cm).
Signed, titled and dated “R. Prince 2003 untitled” on the reverse.

Estimate
$80,000 - 100,000

Sold for $80,500

Contemporary Art Evening Sale

4 Mar 2010
New York

1
Aaron Young
Focus On The Four Dots In The Middle Of The Painting For Thirty Seconds, Close Your Eyes And Tilt Your Head Back (Frantic Fruit)
Estimate $20,000 - 30,000
Sold for $27,500
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2
Adam McEwen
Kassel
Estimate $30,000 - 40,000
Sold for $50,000
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3
Karen Kilimnik
Dinnertime Mt. Olympus
Estimate $40,000 - 60,000
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4
George Condo
Trapped Priest
Estimate $80,000 - 120,000
Sold for $146,500
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5
Kelley Walker
Black Star Press
Estimate $150,000 - 200,000
Sold for $254,500
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6
Richard Pettibone
Sixteen Jackies 1964
Estimate $60,000 - 80,000
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7
Doug Aitken
i am in you
Estimate $150,000 - 200,000
Sold for $176,500
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8
Jeppe Hein
Continuity In-Between
Estimate $40,000 - 60,000
Sold for $50,000
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9
John Baldessari
Vertical Series: Attempt
Estimate $90,000 - 120,000
Sold for $98,500
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10
Banks Violette
Lovesongs for Assholes (Jack Daniels)
Estimate $30,000 - 40,000
Sold for $31,250
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11
Steven Parrino
Scab Noggin
Estimate $400,000 - 600,000
Sold for $458,500
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12
Isa Genzken
Schwules Baby
Estimate $30,000 - 40,000
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13
Richard Prince
Untitled (Publicity)
Estimate $80,000 - 100,000
Sold for $80,500
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14
Mike Kelley
Animation 6 (Baby)
Estimate $40,000 - 60,000
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15
Albert Oehlen and Jonathan Meese
Storm
Estimate $50,000 - 70,000
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16
Ryan McGinness
An(n)us Mirabilis
Estimate $50,000 - 70,000
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17
Martin Eder
Schattendusche
Estimate $80,000 - 120,000
Sold for $92,500
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18
Olafur Eliasson
Striped Eye Lamp
Estimate $70,000 - 90,000
Sold for $80,500
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19
Tom Wesselmann
Study for Bedroom Painting #2
Estimate $200,000 - 300,000
Sold for $206,500
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20
Franz Ackermann
Cowardly Assault
Estimate $120,000 - 180,000
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21
Liam Gillick
Discussion Island Research Screen
Estimate $20,000 - 30,000
Sold for $22,500
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22
Jules de Balincourt
United We Stood
Estimate $25,000 - 35,000
Sold for $32,500
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23
Olafur Eliasson
Sunset Kaleidoscope
Estimate $60,000 - 80,000
Sold for $80,500
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24
Tal R
Fungusia
Estimate $70,000 - 90,000
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25
Jonathan Meese
Hagen v. Tronje’s Privatarmee “Scweinchen Dick de Monokeltennonon Zuckerpuppe am Madchen Kolibri”
Estimate $80,000 - 120,000
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26
Inka Essenhigh
Supergod
Estimate $50,000 - 70,000
Sold for $62,500
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27
Sherrie Levine
Untitled
Estimate $18,000 - 25,000
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28
Mike Kelley
Daddy
Estimate $60,000 - 80,000
Sold for $56,250
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29
Leandro Erlich
Broken Mirror
Estimate $25,000 - 35,000
Sold for $31,250
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30
Sergej Jensen
Untitled
Estimate $35,000 - 45,000
Sold for $35,000
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31
Doug Aitken
vanishing point
Estimate $25,000 - 35,000
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32
Paul Pfeiffer
Live Evil (Kuala Lumpur)
Estimate $40,000 - 60,000
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33
Gilbert & George
Friend Fear
Estimate $150,000 - 250,000
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34
Gregory Crewdson
Dream House
Estimate $70,000 - 90,000
Sold for $84,100
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Contemporary Art Evening Sale

4 Mar 2010 New York

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Provenance

Literature

Catalogue Essay

Artist Biography

Richard Prince

13

Richard Prince

Untitled (Publicity)

Contemporary Art Evening Sale

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4 Mar 2010
New York