- By Tiffany To
The story of the Day-Date and Datejust is forever ingrained in the history of Rolex. Both flagship models, they are among the most diverse and interesting models that the manufacture has ever produced. Not only aesthetically spectacular, both models also represent immense strides within the history of watchmaking.
Launched in 1956, the Day-Date was at the time the first chronometer wristwatch model to display the day and date on separate apertures on the dial. An ever-changing chameleon, the Day-Date is one of the most diverse Rolex models ever produced. Indeed, Rolex itself states the following regarding this model: “The exceptional precision, reliability, legibility and presence of this prestigious model has made it the ultimate status watch.” Furthermore, the model was fitted with 26 different languages. Its distinctive appearance, coupled with advertising from the period and appearance on the wrist of many world leaders has lead to its moniker the “Presidents’ Watch”.
Typically cased in yellow, pink, or white gold, the model has featured a diverse range of designs over the years, such as the ‘bark’ finished motif, or the ‘Florentine’ and ‘Morellis’ pattern.
A yellow gold Rolex Day-Date with an Onyx dial.
Aside from prototype models, Rolex has often publicly stated that both the Day-Date and Datejust model were only cased in previous metals such as yellow gold, pink gold, white gold or platinum. The models have both been fitted with a plethora of dials, ranging from those set with delicate hard stone, to ones heavily embellished with gemstones and even stunning, rich shades of lacquer.
In a nutshell – it's perfection personified. Five years after Phillips' Glamorous Day-Date thematic sale, we look take a brief look at the model's history, and preview some exceptional examples consigned to our next Geneva sale.
A selection of historically important Rolex Day-Date models, sold by Phillips in recent years. Please see the timeline below for additional information on the evolution of this Rolex line.
Key Moments for the Day-Date
1955 - The "Day-Date" patent is registered prior to the release of the model. The name was officially registered on July 23, 1955.
1956 - The Day-Date is launched at the 1956 International Basel Fair. Bearing the reference number 6511, it most notably features a fluted bezel. The "President" bracelet is also introduced alongside the Day-Date model.
1957 - The reference 6511 is replaced by reference 6611, which features an improved caliber 1055, allowing the model to obtain a "COSC" certification.
1959 - Reference 1803 is launched, and is one of Rolex's longest-running references in production.
1977 - A sapphire crystal is introduced to the Day-Date line. The new model bears the reference number 18000. The caliber 1556 is now upgraded to the caliber 3055, which introduced the quick date mechanism. Furthermore, balance speed is increased to from19,800 bph to 28800 bph.
1977 – Rolex introduces a new model fitted with a quartz movement and names it the “Oysterquartz”.
1988 - The double quick set calendar is introduced with the caliber 3155.
2008 - Rolex releases the Day-Date II as a modern update.
2019 – Rolex released the Day-Date 36, which displays a new case size and is available in 18K yellow, white or Everose gold.
Phillips is delighted to offer during The Geneva Watch Auction XI one of its most expansive selections of Day-Dates within a various owner sale. The possibilities and combinations are endless.
Lot 109 of The Geneva Watch Auction: XI - link
The most lavish variant is undeniably the “Octopussy” cased in platinum – displaying baguette numerals and a “Stella” dial, it is one of the most impressive examples to come on market. Similarly, a fresh-to-the-auction market early platinum reference 6612B/6613 is offered with a glossy dial and platinum “Big Logo” bracelet.
Lot 127 of The Geneva Watch Auction: XI - link
A particularly rare and stunning reference 18038 is one with a taxicab yellow “Stella” dial – to date, no more than a handful have ever surface on the market.
Lot 168 of The Geneva Watch Auction: XI - link
Other “Stella” colors offered are burnt orange dégradé, forest green, candy orange, burgundy and even baby blue.
Lot 165 of The Geneva Watch Auction: XI - link
Furthermore, hard stone and wood variants are abundant and watches offered are fitted with onyx, rubellite and even briarwood dials.
Lot 81 of The Geneva Watch Auction: XI - link
There is something for everyone – including even the most seasoned and experienced of collectors.