Video - MonoC ‘Drowning in Love’ | My Kawaii Valentine | February 2022 | Phillips

MonoC ‘Drowning in Love’ | My Kawaii Valentine | February 2022

Generated by data collected over the duration of an auction, “Drowning in Love” is an unprecedented work that places art collectors at the heart of the creative process. Over the course of Phillips’ My Kawaii Valentine online sale, the melodies and animation in “Drowning in Love” will procedurally be created by algorithms that respond to the participation of bidders. Each flower in the piece represents a lot in the sale. A random seed from the artwork name and ID will generate a unique shape and pattern for each flower. The size and behavior of each bloom will be determined by metrics including bidding activity, user engagement and bidding amounts. Highly active lots will emit glowing pollen. The music will also respond to bidding activity. As more activity thresholds are reached, more instrumental tracks will appear, and the whole track will slowly intensify over the auction’s seven days.

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